How We're Giving Back
At Kt, our goal is to empower, educate, and amplify the voices of this generation of teens and the next, so that they can bleed confidence wherever they go. Whether it’s their first cycle or their fifteenth, we believe every teen deserves period products that make them feel seen and supported.
As part of this effort, Kt is committed to supporting youth communities in need through our social impact work. These initiatives are built on 3 main pillars:
Championing Youth: Puberty can be a confusing and challenging transition for teens. We want to be a safe space and platform that celebrates the individuality and creativity of young people, especially LGBTQ+ and BIPOC youth, and gives voice to their ideas and concerns — so that they bleed confidence wherever they go.
Our work is ongoing and by no means complete. In order to ensure our efforts are meaningful, we focus on developing long-term programs with the right partners, and that these 3 social impact pillars are considered in all the work we do. Below, you’ll find a summary of the initiatives we’ve championed over the years.
The #PeriodOvershare Program
At Kt by Knix, we believe in oversharing. In the world we live in, talking openly about our periods, using the correct anatomical terms for our body parts, and demanding more in terms of menstrual care are considered radical acts. But why?
In an effort to fight period stigma and period poverty, we’ve partnered with PERIOD. to launch a year-long giving back program that asks our community to go there — to tell their stories openly and turn the very concept of oversharing on its head. Sweet, sad, or silly, these stories serve to capture and highlight the vast array of experiences around a topic that is too often kept secret, even among fellow menstruators.
For each #periodovershare that’s posted, Kt by Knix will donate a reusable period product in partnership with PERIOD. to communities in need, with a focus on LGBTQ+ and BIPOC youth.
And that’s why we need you! Read on to find out how to participate and ensure we reach our donation goal of 60,000 products.
How to Participate
Joining the conversation couldn’t be easier. Here’s how you do it:
- Write or record your period story and share it on TikTok and/or Instagram. You can create your own post or story, or stitch/remix one of our prompts.
- Make sure you include the #periodovershare hashtag and tag @ktbyknix and @periodmovement so that we see it!
- Include a shout-out to explain that in exchange for your #periodovershare story, a reusable period product will be donated to a community in need.
How Donations Work
From May 2022 to May 2023, we’ll work together with PERIOD. to distribute products to community-based organizations based on participation in the program. Check this page quarterly to track our progress towards our donation goal of 60,000 reusable period products. Kt is committed to a minimum of 20,000 products donated, regardless of outcome.
Participation is defined as contributing a post or video with a period story by using the #periodovershare hashtag and tagging @ktbyknix and @periodmovement. On Instagram, one story with these tags is counted as one product donation. Because TikTok only provides view statistics per hashtag, we’ll count one product donation as 1,000 views on the #periodovershare hashtag. Happy oversharing!
Why We’re Partnering with PERIOD.
PERIOD. is a youth-fueled non-profit that strives to eradicate period poverty and stigma through service, education, and advocacy. Through the distribution of menstrual products, promotion of youth leadership, and championing of menstrual equity in policy, PERIOD. aims to center those disproportionately affected by period poverty and support local efforts for menstrual equity.
In May, we organized a drive to donate reusable period underwear to PERIOD., and from June to November, we teamed up with I Support the Girls to donate a pair of underwear for every Pride Unicorn underwear print we sold as part of a brand new initiative that provides comfort and relief to trans and non-binary people.